This activation was thinked for IKEA.

Listen to classic music is good. It reduces stress, fights hypertension and increases the productivity. But it's good not only for humans but also for the PLANTS' LIFE. Scientific studies from over the world confirm if plants are expose to Beethoven Simphony or to a Mozart's Notturno or a Vivaldi's Season, they grow faster and stronger.

In occasion of IKEA Home Furnishing Festival where the sustainability has a key role, IKEA wants to show his commitment for the inviroment and the home wellness with a special event very shareable.

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The first and most green concert ever. At least, the first concert's dedicated to a very special audience: PLANTS

Plants are essential for our domestic life mainly in cities where the contact between humans and nature is ever more reduced.

We decided to play this concert on the rooftop of the IKEA Store in Rome with the most important and eclectic italian pianist: Giovanni Allevi who played for a great plants' audience.