This project has been performed for McDonald's Italy and introduces new McFlurry Ice-creams in the form of an electoral campaign.

All campaign worked on Facebook for six mounth and increased the McFlurry selling in many stores.

I have personally designed each illustration. Starting from McFlurry tastes, I gave different personalities to every character.

In addiction to this, I made video spots for each candidates which also take the form of an electoral campaign.

The videos are made in stop motion and the result has voluntarily, a "homemade" effect.