DIRECTOR / VALERIO MUSILLI

SENEC is a photovoltaic brand from Germany. The main character of this new creative idea is an exceptional testimonial, who brings prodigious energy: Apollo, the god of the sun. In the campaign SENEC dresses the double role of divine appearance and installer.

In this comedy we witness the coming at the door of our main character as not an installer but as somebody else, the Apollo god.

Only at the end we find out that all was a sort of divine vision, and that the events we witnessed (the prodigious installation of photovoltaic panels and storage system) are the result of a SENEC installer's job.

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Because SENEC'S energy is a real marvel: the only one ables to guarantee sustainability, energy independence and convenience in a historic moment like this.